Amazon’s Solution Provider Portal: What Sellers & Agencies Must Know Now

Amazon is making a major shift in how third-party service providers access Seller Central. With the introduction of the Solution Provider Portal (SPP), agencies, consultants, and software providers must register to continue managing accounts.

This change, set to be fully implemented by August 31, 2025, will significantly impact Amazon sellers who rely on external partners. Here’s everything you need to know to stay compliant and ensure a seamless transition.

🔍 What is the Solution Provider Portal?

Amazon’s Solution Provider Portal (SPP) is a new centralized platform for agencies and service providers that manage seller and vendor accounts. Instead of accessing Seller Central directly, third-party providers must register through SPP and undergo Amazon’s verification process to continue operating.

📅 Key Dates to Remember:✔️ April 10, 2025 – Registration on SPP becomes mandatory.✔️ August 31, 2025 – Unregistered service providers lose access to Seller Central.

🚨 Why Is Amazon Making This Change?

The introduction of SPP is aimed at:✔️ Enhancing security – Preventing unauthorized access to seller accounts.✔️ Improving compliance – Ensuring only verified service providers manage accounts.✔️ Streamlining permissions – Creating a structured way for agencies to access client accounts.

✅ How This Affects Sellers & Agencies

🔹 For Sellers:

• Make sure your current service providers are registered on SPP before April 10, 2025.

• Review and adjust account permissions to comply with Amazon’s new system.

• Expect tighter security measures and restrictions on external access.

🔹 For Agencies & Service Providers:

• Register early to avoid losing access to client accounts.

• Prepare for Amazon’s verification process, which may require additional documentation.

• Stay updated on API integration changes to maintain seamless account management.

  
  

🛠️ Steps to Prepare for SPP

📌 Sellers:✔️ Contact your agency or service provider to confirm their SPP registration plan.✔️ Review who has access to your Seller Central account.✔️ Monitor Amazon updates to adjust to new policies.

📌 Agencies & Service Providers:✔️ Complete SPP registration before the deadline.✔️ Ensure compliance with Amazon’s security and access requirements.✔️ Communicate with clients about the upcoming transition.

🚀 Final Thoughts

The launch of Amazon’s Solution Provider Portal is a game-changer for sellers and agencies alike. Ignoring this update could mean losing access to essential account management tools.

At Fizzy Solutions, we’re here to help sellers and agencies navigate these changes effortlessly. Need assistance with Amazon compliance? Let’s talk!

📩 Contact us today to ensure your business stays ahead of Amazon’s latest updates.